The Andreas Mehler Consulting Group – AMCG for short – is a consulting and sales group specialized in the FMCG industry, which has successfully established itself on the market in recent years thanks to the many years of experience of its owner, Andreas Mehler and his partners.

Consolidated in the AMCG we bundle high sales, consulting and communication competence, which stands for new impulses, individual sales solutions and strategy developments, as well as temporary management support. Many years of experience, our special knowledge of the needs of the FMCG industry and the goal of leading your business to success make us your competent and reliable partner.


As a sales professional, I render reliable and competent support regarding your project requests on the subject of:

Interim Management
• Project Management
• Management Board
• Sales Management
• Key Account Management
• Field Force
Consulting for Sales Projects
• Strategy Development
• Sales Efficiency
• Perfect Store
• Sales Audits
• Coaching and Training Measures


One of Europe’s leading consultants concerning pricing and value management for FMCG companies.

• Strategic Coaching
• Value Management
• Sales and Channel Management
• Organisational Change Management


Your partner for the successful establishment of your products in the food retail, cash & carry and bulk sectors as well as for your individual sales solutions.

Leasing Sales Force
Exclusive Sales Force
Multi-brand Distribution

with a focus on:
• Sales
• Sales Food Retail/C&C/Bulk Consumers/Out of Home: Field Force / Key Account Management / POS Marketing / Promotion / Tele-Sales


More than just a communication agency, but a partner for business development. With ideas that sell.

• Brand and Strategy Consulting
• Corporate Design
• Communication Concepts
• Print Design and Packaging
• Online und Social Media


INT We support - Gold

“Team Rynkeby – hohes C” is a European charity cycling team that undertakes an annual bike ride to Paris to raise money for seriously ill children and their families. Founded in 2002, today 2,400 enthusiastic cyclists from eight countries are already pedalling for a good cause. The sponsorship money collected by “Team Rynkeby – hohes C” benefits the German Children’s Cancer Aid. In 2020, Team Rynkeby donated EUR 8.79 million to organisations that help seriously ill children. Of this, EUR 152,749 went to the German Childhood Cancer Foundation in Germany.

The AMCG Group supports this commitment and is proud to be a gold sponsor of this year’s “Team Rynkeby – hohes C”.


Andreas Mehler

Managing Partner

General and project management, interim, key account and field force management

30 years of experience in sales and general management, key account management, trade marketing (among others at: Spar AG, Pfanni Werke, Bestfoods Deutschland GmbH, Unilever Deutschland GmbH, Nadler Feinkost)

Angela Bertino

Sales & Administration Assistent

Sales & Administration

15 years of experience in sales and the organisation of processes, order management, customer service and sales support


Carolin Wagner

Coach for communication and motivation

15 years experience in sales with customer contact, KAM, trade marketing, CM and Salesforce coordination.

Coach in personal development for 2 years. The right communication is the key to a successful customer relationship.

Because you make the difference.

Arne Thormählen

Managing Director IDEENQUARTIER

Agency for success-promoting communication ideas

20 years of experience in brand building and communication, consulting and design of print media, packaging design, web and social media solutions.

Edina Polei

Consulting & Coaching with power, passion and empathy

20 years of experience in business development, sales and customer management, communication management; of which 10 years in a management position: sales management, branch management, member of the executive board.

I support managers in putting their company on the road to success.

The goal:
More satisfied and engaged employees, more efficient and conflict-free cooperation and thus higher value creation.

The focus:
A good corporate culture, value-oriented leadership, appreciative communication.

Peter Mißner

Partner Strategy

Value-added and pricing strategies, marketing processes and tools
30 years of experience in sales and general management, marketing, market research (among others at: Mars, GFK, IRI, MMS Carat, Marketing Cooperation, Global Solution Europe).


“As a young company from Austria, it would have been impossible for us to enter the German food trade with our own personnel resources. Working with Mr Mehler was therefore the optimal way to take our first steps into this large and diverse market. Thanks to his efficient, pragmatic way of working and good contacts in the entire trade, we were able to sound out our potential in the German market within a short period of time and fix first actions and listings faster than expected.

We can only warmly recommend working with Mr. Mehler to any company that is considering taking the step into the German market and/or does not want to set up its own sales organisation.”

– Camilo Wolff, CEO & Founder Selectum GmbH

“Mr. Andreas Mehler supported us in the analysis of our market conditions in our own Schlemmermeyer stores with the aim of optimizing product ranges and structures and positioning the Schlemmermeyer brand better on the market again. Due to his excellent market knowledge, combined with his high strategic know-how, Mr. Andreas Mehler was able to optimally advise and support the management in the preparation of a national roll-out of the conversion of the store processes and procedures. We also appreciated his way of communicating and his strong will to achieve our common goal.”

– Thomas Boots, Managing Director Schlemmermeyer

“2020 was a year of change for us in the sales organization. After a test phase, our sales force has been working with a CRM tool and a new customer structure since July 2020 in a much more targeted and efficient way. And what’s most important to me: the team is motivated again and has fun on the job. 

Andreas Mehler has really played a key role here and has accompanied us on this journey from the very beginning. With his expertise and experience, we were able to work out a suitable tool and an optimized customer structure after determining the location, defining the goal – what should our sales force do in the future. I was positively surprised that we were able to visit 500 more customers with the same number of employees. 

In addition to the professional side, it was also a good fit on a personal level. Andreas Mehler integrated himself very quickly and felt like he was part of the organization during the whole time and was not seen as a consultant. I think that describes Andreas Mehler as a person very well.”

– Michael Ohlendorf, Managing Director Privatmolkerei Bauer GmbH & Co. KG

“In our sales organization, and particularly in the field force, 2016 was characterized by a comprehensive change process with many substantive and emotional challenges. Andreas Mehler supported us in the management of the Field Force on an interim basis for a longer period in 2016. This resulted in the following personal assessment: When he comes into the organization, his positive impact is felt within a few days. Based on his extensive experience with major sales change processes, he is able to quickly analyze the current situation and define meaningful steps. He quickly and straightforwardly finds an efficient and subsequently successful way of working together with the existing field management, both in terms of content and personally. He works in a very structured, pragmatic and focused manner. He develops conceptual accents for the medium to long-term perspective after only a few weeks. Throughout the sales organization and beyond, he quickly establishes a good reputation and is a recognized discussion partner. In the area of field force management that I can assess, I can unreservedly recommend an interim collaboration with Andreas Mehler.”

– Frank Völkner, Sales Director and Member of the Executive Board, Interim Management Division, Eckes Granini Deutschland GmbH

“We are delighted to have found in United Sales Company a partner who is at home in the fresh food and delicatessen sector, who can fall back on years of experience and who enjoys the necessary acceptance of the trade. Our extensive expertise ensures that with United Sales Company and Mr. Andreas Mehler we have found a reliable partner with whom we can realise our ambitious plans in the food retail and cash & carry sectors. Our common goal is to grow over the next few years and to continue the success story of both companies.”

– Jörg-Michael Zamek, Managing Director DESIETRA GmbH

“frifrench GmbH, based in Rämsen, in the beautiful Appenzeller Land, has set itself the goal of establishing its 100% fresh salad dressings on the German market. For this project, we have directly relied on the services of Andreas Mehler in the field and key account support by his partner company, United Sales Company GmbH, and on the support of Andreas Mehler in the consulting and development of the new business area. Our decision to go this way was characterized by the long preliminary talks, the good analytical expertise and the extremely good market knowledge of Andreas Mehler. We wanted several people with his attitudes and commitment in sales and are glad to have him on board.“

– Urs Helfenstein, Managing Director and Owner Frifrench

“As a young, dynamic start-up company, it was important for Pino’s, after its first successes in Austria, to find a strong partner who could support us in evaluating and increasing our potential in the German market.

In Andreas Mehler, we have found exactly the right sales partner who fits our dynamic and pragmatic corporate culture and can contribute enormous experience of the German retail landscape as well as implementation power.”

– Neda Egger, Managing Director Pino´s GmbH


“United Sales Company is an important operational and strategic partner for us. In our day-to-day business, we appreciate the professional and product-focused support of vacant sales territories. In addition, Mr. Mehler is a very competent conceptual partner for the further development and orientation of our own field sales organisation for the exploitation of potential and optimal implementation of the product and brand programmes at the POS.”

– Martin Schreiber, Managing Director Sales Germany, Vitakraft pet care GmbH & Co. KG